Would you like to have a better understanding of senior citizens and activate this target group?
Older people are experienced consumers. Contrary to popular misconceptions in marketing, if they are indeed part of the GRPs that you buy, it’s not down to this that they will be won over by your campaign. They want to be considered by brands, and not only by featuring a person with grey hair or any other cliché ! But, we’ll explain you all !
Of course, « Senior » is a convenient way to refer to the over-50s, however, it is reductive as it groups together into the same segment, people who are very different – a man who is still working fully and a retired woman in her 80s for example. They are quite different: they are physically different, they don’t share the same desires, they don’t share the same consumer habits, they aren’t involved in the same activities and they don’t even have the same purchasing power, or generational markers… moreover, the former are, in terms of generation, the children of the latter!
As you can imagine, over 25 years, we have had plenty of opportunity to test, try out and succeed in many projects. From this wealth of experience and our observation of the evolution of this target market, we are able to continue to guarantee our clients with the most specialist expertise in this area.
Senioragency is also a centre of excellence, comprising research, Aartifial intelligence and data experts which allows us to support our clients optimally.
All these points make it possible to offer truly effective solutions for optimal ROI at a fair investment.
It is not enough to show older people in good health and use a larger typeface to succeed in persuading the over-50s… Similarly, a senior strategy cannot simply be based on a presence in two or three specialist media as managers like to believe! We will support you independently to make the right choice to achieve your objectives.
As older people can be so diverse, we have created a segmentation with makes it possible to target the right person, with the right message and the right media plan
WHAT WOULD THE MARKET FOR TOP OF THE RANGE CARS, FOOD, COSMETICS, TRAVEL, HEALTH BE... WITHOUT OLDER PEOPLE? NOT TO MENTION THE CAPTIVE MARKET OF THE SILVER ECONOMY!
Older people aren't a part from the market, they are part of it !
Our own tools
Over the 25 years that we have been operating, we had the opportunity to advise many companies, the list below features just some of our most recent projects. You want to know more about our creative jobs ? Let’s have a meeting !
Senioragency is part of the group : BIG
To be able to serve you even better, Senioragency has kept its know-how and has joined forces with Big and its belgian branch Big Return. On the program : more teams available in even more sectors… lets try it !